Jewelry Store Opening Props Solution

A good, orderly display shopping environment can arouse the goodwill of customers and enhance the image of the store. The display of craft gift shops should consider the integrity of the shop, try to be as beautiful as possible, the products are arranged regularly, the colors and shapes are coordinated to make people look comfortable, and some auxiliary tools can be used when necessary, such as specially made shelves and spotlights. , Some small ornaments, etc., the purpose is to make customers focus on the goods, but when using items other than these goods to cooperate with the merchandise display, do not overwhelm the guests.

The following items should be considered in the space arrangement of the store:

Consider the sight of customers

Generally speaking, the merchandise display counter in the middle of the store should be made lower. It is best not to exceed the height of most customers' sight line, and the two sides can be higher. In this way, it is easy to give customers the feeling that this craft gift shop is very spacious.

Also consider the customer's mobile route

Try to leave more spacious access channels for customers. When a customer is watching a product, it should not hinder the passage or viewing of other customers. Shopkeepers should pay more attention to the direction of customers when they enter and exit the store, and consider setting them as the main display area for customers "successfully". It mainly displays some best-selling products, new products or high-profit products, but rarely arrives for ordinary customers. "Dead corners" should be specially arranged to make the otherwise unobtrusive corners become eye-catching so as to promote the sales of goods.

At the same time, the following points should be taken for the full display of goods:

1.     1. At least 3 varieties are displayed in each grid of the shelf, and the display of best-selling products can be less than 3 varieties. Guarantee the number of varieties. In terms of unit area, an average of 11 to 12 varieties of display per square meter.
2.     2. When commodities are temporarily out of stock, commodities with high sales frequency should be used to temporarily fill the vacant commodity positions, but attention should be paid to the coordination between the variety and structure of the commodities.
3.    3. The full display is just a flat design. In fact, the products are arranged in three-dimensional. A more detailed study is how the products are distributed in the entire shelf.
4.    4. Series products should be displayed vertically. If they are displayed horizontally, customers will feel very inconvenient when choosing a product. Practice has proved that the effects of the two displays are indeed different. Vertical display can make the series of products reflect the linear serialization, so that customers can see at a glance. The vertical display of series products will increase the sales volume of products by 20% to 80%.

Nina jewelry store has set up a special display area as the overall display area: matching headwear, earrings, necklaces, rings, etc., to provide customers with a perfect, complete set of matching and display, saving customers time for multiple and repeated selections. Speed up the customer's purchase speed. At the same time, according to different jewelry fashion trends or different festivals, Nina jewelry will launch some themed displays.

For example, at Christmas time, the Christmas tree, Santa Claus and other decorations are integrated into the store display, and a series of decorations suitable for dressing up at Christmas, such as "Christmas party, I am the focus", are created for the Nina jewelry store. The festive atmosphere attracts the attention of customers and plays a role in promoting accessories.

The most important thing to improve the daily sales of stores is the sales ability of the gold segment on the shelf. According to a survey, when goods are exchanged in the upper, middle, and lower positions in the display, the sales of goods will change as follows: sales from bottom to top will rise, and sales from top to bottom will fall. This survey was not conducted on the same product as a test, so the conclusion cannot be used as a universal truth, but the superiority of the "upper section" display position is already obvious.

In fact, the currently commonly used display shelves are generally 165-180 cm high and 90-120 cm long. The best display position on this type of shelf is not the upper section, but the position between the upper section and the middle section. This section is called The golden thread on display. Take a shelf with a height of 165 cm as an example, divide the display position of the goods: the height of the gold display line is generally between 85 and 120 cm. It is the second and third floor of the shelf, and is the easiest to see. The hand is the easiest place to get the product display, so it is the best display position. This location is generally used to display high-profit products, private-label products, exclusive agency or distribution products. This location is most taboo to display low-profit products, which would be a huge loss to the craft gift shop.

In the other two-stage displays, the top layer usually displays the products that need to be recommended; the lower layer usually displays the products that have entered a recession in the sales cycle. Paying attention to the details of the merchandise display will create sales potential, and the store should make use of it, which will bring more opportunities for store merchandise sales.